English Summary

English Summary

Welcome to my website.
Would you like to know what STARTPHASE stands for?

STARTPHASE is about the initiation, the planning and the strategy of communication rooms for brands, museums and leisure parks. STARTPHASE supports its clients in their endeavour from the early planning phases, before the project of presenting brands, themes, stories and experiences to people in unique places is being realized.

In the last 20 years I learned that the first steps are the most important ones when you are planning a project. The START-up PHASE is often underestimated, but it is the key prerequisite for a successful realization of fascinating rooms and experiences – and with the highest standard of quality.


In the year 2015 I fulfilled a dream that I had for a long time: to accompany people in planning their unique projects. I gathered knowledge in the conception of emotionally touching exhibitions and brand worlds as a member of staff in museums, as creator of concepts and as manager of a major corporation.

Today I advise on an empathetic level and try to look at things through the eyes of the first visitor. My strength is to convey complexity so it can be understood easily independently of the format. And the formats range from museums and theme parks to stadiums and leisure parks.

In each project, I adopt different perspectives in order to take in the entire picture. I am convinced that each single project is not self-supporting, but only exists through the contact with the onlooker. This is why I focus on both angles during the project planning phases – the target group’s: their expectations, wishes and needs, and the client’s: their visions, strategies and stories.

You would like references? Please let me know and I will gladly refer you to my clients’ contact persons.


I accompany my clients with the utmost confidentiality and loyalty, since uniqueness needs room to unfold before there is outside involvement.

The greater the joy once the project is up and running.

To work with STARTPHASE is like joining an expedition to a new continent. Our communication will be intense and effective, focused on the project and you.

Each participant plays a vital role because every single person can make a difference. I combine emotional intelligence with expertise and experience in the field – an ideal combination for unique projects. This is what clients appreciate in our collaboration.

And this is my field of expedition: Advice on strategy and content in tenders, development of visions, moderations, workshops, strategic and content-related positioning, process definition, project planning, project initiation, advice on the choice of agency, analysis of room concepts and emotional experiences.

Pleased to meet you!


Barbara Hölschen
Robert-Krekel-Anlage 3
65203 Wiesbaden

Phone: +49 611 13703031
Email: hoelschen@startphase.org