25 Jul The High Black Forest goes digital – a win-win situation for everyone
While I may live for real spaces and analogue experiences, attractions – from museums and brand worlds to visitor centres and brand lands – can no longer get away with not having an app to entice visitors with offers, opportunities, prizes and much more. Customers nowadays will get inspired by new and interesting things from the comfort of their own homes and then decide what they want to visit and experience when they arrive at their destination.
So it’s hardly surprising that a huge number of brand worlds and tourist hotspots are looking to attract customers via their smartphones. Guests are taken along what tourism experts call the ‘customer journey’, where they’re given helpful information and offers aimed at enticing them. This influence is designed to make them stay for longer and, of course, ultimately also to boost the economy of the destination. At the same time, app user data is generated which shows the behaviour of any guests currently in the area. Once analysed, this data yields fresh information for market researchers.
A sophisticated example is the app My High Black Forest&Guide from Hochschwarzwald Tourismus GmbH.
As well as up-to-date weather reports, tips and recommendations on events or must-visit eateries, guests can use the free app as a local guide, to create a plan for the day and to get informed on current offers. It couldn’t be easier to navigate and the display is clearly structured, making it fun even to just scroll this travel guide.
It turns out the German Tourism Association (DTV) was a fan too, with the developers of the High Black Forest app winning the runner-up prize in the 2016 German Tourism Awards.
All in all, the app makes a useful addition to any visit to the High Black Forest and is sure to have new experiences up its sleeve even for locals. And by learning a thing or two from guests’ user behaviour, Tourismus GmbH can convert this knowledge into new offers.
What do you think makes a good travel app? What should it be like to navigate and use? Got any good examples of a travel app?
Image © Hochschwarzwald Tourismus GmbH