04 Aug A space to feel before you buy – Hohner Fabrikat in Berlin
An increasing number of brand lands and museums are moving towards delivering the complete sensory experience in order to fully connect visitors with their stories and backgrounds, the essence of their brand and much more. In June 2017 Hohner Fabrikat became the latest company to follow suit. Hohner Fabrikat specialises in high-quality consumer electronics made from antiques and combines the latest technologies with authentic, historic materials. To be able to experience these unique products live Hohner Fabrikat opened a try before you buy space in Berlin, where visitors are invited to learn about the products and experience them for themselves. In keeping with the Hohner Fabrikat slogan, “Modern with a time-old finish”, the try before you buy space is a place to get the full brand experience. Sure, the products are designed to be listened to. But by focusing solely on hearing, they would fall short of the mark when it comes to offering the holistic brand experience. Hohner Fabrikat has decorated the room with a calming colour scheme. Coupled with high-quality furnishings and equipment it gives the visitor a complete picture of the product. In doing so Hohner Fabrikat has envisioned the perfect space to experience musical flights of fancy. And there’s far much more than music to be experienced here. As visitors step into the room they become embedded in the music in a way so uniquely crafted by Hohner Fabrikat. This full sensory try before you buy space is a successful brand concept offering a top-class sound experience and provides visitors with very special moments that bring a smile to the face for many a listener.
Images © HOHNER FABRIKAT